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Steve Jobs Quits as Apple CEO

Kompas.com - 25/08/2011, 09:25 WIB

Jobs, who co-founded Apple in 1976 at the age of 21, was ousted by the board in 1985. When he returned to the company in 1997, it had run up $US1.86 billion in losses over two years. Apple was 90 days away from bankruptcy, Jobs would later say. The company is now the second most valuable behind Exxon Mobil Corp.

Jobs has long been the heart of Apple, making its most important decisions on product and strategy and being the company's public face for new product announcements. Almost always clad in his signature jeans and black turtleneck, Jobs has an unparalleled ability to build buzz and excitement about Apple's upcoming products.

Cook has never lifted the lid on a new Apple product and has yet to demonstrate that he has Jobs' grand vision. His expertise lies in daily operations and supply chains.

A rich history

Born on February 24, 1955 in San Francisco to a single mother and adopted by a couple in nearby Mountain View at barely a week old, Jobs grew up among the orchards that would one day become the technology hub known as Silicon Valley.

He was 21 and Steve Wozniak was 26 when they founded Apple Computer in the garage of Jobs's family home in 1976. While Microsoft licensed its software to computer makers that cranked out machines priced for the masses, Apple kept its technology private and catered to people willing to pay for superior performance and design.

Under Jobs, the company introduced its first Apple computers and then the Macintosh, which became wildly popular in the 1980s. Apple's innovations include the "computer mouse" to make it easy for users to activate programs or open files.

Jobs was elevated to idol status by ranks of Macintosh computer devotees, many of whom saw themselves as a sort of rebel alliance opposing the powerful empire Microsoft built with its ubiquitous Windows operating systems.

Jobs left Apple in 1985 after an internal power struggle and started NeXT Computer company specialising in sophisticated workstations for businesses.

He co-founded Academy-Award-winning film studio Pixar in 1986 from a former Lucasfilm computer graphics unit that he reportedly bought from movie industry titan George Lucas for $US10 million.

Apple's lustre faded after Jobs left the company, but they reconciled in 1996 with Apple buying NeXT for $US429 million and Jobs ascending once again to the Apple throne.

Since then, Apple has gone from strength to strength as Jobs revamped the Macintosh line, revolutionizing modern culture with the introductions of the iPod, iPhone, iPad, and iTunes online shop for digital content.

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